Monday, November 24, 2008

Time Management

Hello entrepreneurs,

It is time to balance your life!

Right now, I am very busy juggling my day-to-day work, my classes, my research, sport, spending time with family and friends and the daily unexpected tasks…

I realized that 1 hour is 1 hour; you can do so much in one hour.

Thinking back to high-school, I remember that classes lasted 8 hours (on average), and each hour I was studying one important subject. My days were marked by hours, and even with 8 hours classes a day, I had time for other activities such as sport, homework, spending time with family and friends, and even play. I realize that even without planning my time, I was already organizing my day according to the tasks that needed to be completed.

So, time management is about planning your daily life focusing on tasks.

I feel more fulfilled and self-satisfied at the end of the day/week when I have carried out all my tasks.

Don’t you feel the same? how do you organize your life?
k

Wednesday, October 29, 2008

Business Plan

Hello entrepreneurs,

When opening a business, you need to make a business plan.

- For financial sourcing
- To show the seriousness of your project
- To obtain a loan from the bank

Many believe that a plan bears an important part in the success of a business.

In my opinion, it is like a guide, the bible of a business. Writing a business plan helps me to get a clearer understanding of the structure that I will implement and which aspects I need to develop and learn.

I realized that it is wiser to make a very detailed business plan considering all the aspects upfront to be ready when the big day arrives.

Example: Before going to war (in the challenging concept), you need to arm yourself with a uniform and weapons, think about the defence (knowledge), the attack (marketing) and the strategy; you also need to locate and mark the area (the market) and know the enemies (competitors)…. Your business plan is your war plan, you need to ve ready...

The business plan helps to:

- Get a precise idea of the target customer
- Re-organize and clarify your ideas
- To consider all aspects of the project: marketing, financial, supplier, delivery
- Get a clearer picture of the financial part: budget, prices, target sales...

Your business plan makes your project from an idea to a concrete project.

Of course you can search the internet and find templates. But, those ready-to-go business plans are boring; I think it is better to personalize yours. Your business project is your idea and you know which points would be more important to bring out than others. Be different and show that your business is worth it.

Make a person/professional read your business plan and ask him/her to prepare a question sheet. This will help you to fill out the gap and consider points that slip out.

The crucial section to develop cautiously is the financial part. The financial projection would show the sales, cost and expenses, services, promotion … Of course you will project your financial plan with (optimistic/pessimistic) realistic estimates.. This is the part which will be consider by the banks.

In the next paragraph, I will show the first draft of my business plan and in some other articles; the important parts of the business plan need to be developed.
g

Special Thanks

Thank you Alessio M for your help and support.
Thank you for being always the first reader of each article, you are my third eye.
Good luck with your projects.

Be positive!

Tuesday, October 21, 2008

Over-Excitement

When you have a project and begin to visualize your future company, do you start to get excited about it and sometimes overexcited?
You think about your project all the time, you dream about your business and have loads of ideas.

BE CAREFUL!

-You need to stay focused
-Write down your ideas (all ideas are valuable)
-Write a plan, and organize yourself

When I started to visualize my business, I got excited and at one point overexcited!

Excitement is like a product life cycle

Business Idea = beginning of the excitement = you found your business idea

Introduction = increase of the excitement as you started to visualize it = you started to make some research, learning, speak and think all the time about your project

Growth = excitement at high level, risk of overexcitement = research, more ideas…

Maturity = mature excitement = entrepreneur matured about the project knowing the opportunities & risk of the business

Decline = discouragement = confronted by reality, many pre-entrepreneurs decide not to give life to their project

In my case, I am in the growth stage; I am excited about my dream project and think about it all the time. I wake up and sleep with my business project until I reached the overexcitement stage. I have millions of ideas that I throwing everyday from my mind, I was getting lost. Then, I thought that I have to be more efficient so I decided to focus, concentrate on each idea and organize myself. I bought a notebook named it after my future company and started to write down my ideas per subject such as:

Ideas on marketing
Ideas on product
Ideas on the website….

Organize your ideas and don't allow yourself to get lost in them.
Last week, I met a potential future entrepreneur. At the beginning I was quite impressed as he is clothes designer with great ideas: and he was speaking with lots of excitements. Between each idea, he was snapping his fingers, and his body was moving a lot.

I told him “This is great, when did you get that idea of creating your own company?”

He answered: “well, yearsssss” . Then I thought that he was just giving me ideas, but no business plan, no action plan, no date just snapping his fingers

Tuesday, October 14, 2008

Is your idea a good idea?

Market research is crucial to understand if your idea is feasible.

What is market research about? It is about opening your eyes on the market, observing and analyzing the market, the competitors and the consumers.

When I started my market research, I had several questions in mind:

- How is the market today? the size of the U.S. market?
- Who will be my customer? Will they buy my product?
- Who are my competitors? How many of them?

Market research

When I started my research, I realized that my product was already on the market and that the competition was really high. So I decided to narrow my specifications to give more value to the product. I will import handmade, unique and quality product and I will put high emphasize on packaging and customer service. Market research helps me to develop my idea and the vision of my business.

Market information

Observing the market gives you information on the prices of the competitors, their selling techniques, their products and their services.

For example, I am going to sell my product online via a well designed website. So, I started to analyze my competitors’ website, their styles and designs, their prices and their delivery service (time and price). This helps me to understand what I want (safer service, credit card payments…) and don’t want to offer to my customer (poor packaging, flashy color...)

Analyzing your competitors’ strategies helps you to develop your business vision and you Dos and Don’ts want to offer list.

As said before, my target market is highly competitive, so I decided to evaluate the market. According to the USA Department of commerce, in 2007 my target market reached 64.5 billion dollars with a constant growth of 5.9%.

This shows that the U.S market is an attractive market open for new entrepreneurs.

Next, analysis of customers buying behaviour

Thursday, October 2, 2008

Positive Thinking

A special dedication to Maria A who is gaining a positive attitude

In general, I am a positive person, always trying to convince myself that everything is possible, that is if others can do it, I can do it as well.

- Positive Thinking

I think I have been a positive person since a very young age, and believe that any failure, a word I have eliminated from my world, happens for a reason: either to learn something from it or change your way.

Failure = challenge = test

For example, when I was in high school, I had good grades and I was supposed to go university to study accounting as I was very good in math; it was obvious from everybody's points of view as well as myself that this was the right subject for me to study. But for whatever reason, I panicked and I did not get my Baccalaureat (high school diploma). I was very sad and did not understand why I failed. So, I had to repeat that year, and actually that year gave me time to think and stand back. I realized that I never wanted to do accounting but international business. So if I had passed my exam, I would not have been here as I would probably have become an accountant. However, thanks to this “failure”, I changed my path, and decided to study international business with passion.

- Keep positive energy

What helped me to stay positive?

The vision, I visualize projecting myself in the future. Today, I visualize myself opening my business, travelling to get the best products for my customers, preparing my marketing strategic plan and be successful. The power of the vision has always been, my grand-mother told since I was very young to visualize what I want, a doll, good marks, a diploma, a trip, a business, a house, a new car and so on…

Do you think that it cannot be so easy?

Of course it is not, when I am stressed, I cannot visualize myself being successful: in the last 2 years, I was so frustrated because of my job. All my life was turning around that frustration, so everything was blurry, I did not see any way out. After a trip to India (the clicked trip), I came back with a fresh mind and analysed my situation, thought about myself, my happiness, what I wanted and finally decided to open my business. Now, I can visualize…

Speaking, I usually prefer to keep my plan secret until it gets official, which explains why I am not giving detailed information about the business that I am planing to open. But, I like to speak about my project at least to 1 person, speaking about my project, that is how I am going to market, how I am going to find suppliers, the packaging color… Speaking about it helps me to build my ambition and motivation. Speaking about your project with people who will support you and are positive.

Positive people, be always around positive people, this is really important. My sister is on my same level right now: she is in the process to open her own business but her problem is to be surrounded by negative people. Why?

She calls me sometimes saying things like : "maybe it is not a good idea", "it is going to be difficult","if it does not work", "it is just a dream", "it is too risky", and of course her negative friends confirm her doubts, so in the end everybody agree and say that it is not a good idea. What is going to happen?

She will not fulfil her dream. We all have doubts once in a while; I have doubts as well and in order to motivate myself, I read about entrepreneurs and ask hundred times to my entrepreneur friends, what make you jump?

I always answer to my sister, “those people are not passionate like you, you live just once so give it a try, you don't want to live with a IF, they do not have a passion like you which is bad, you are so lucky to have the ideas and the talent, in the end you will be very happy waking up every day and doing the job you like…” and then the entrepreneur spirit of my sister replies “I will be the best” …


"Keep a positive outlook even when faced with life challenges." Catherine Pulsifer

Special thanks

Thank you Michelle from China for your support and keep a positive attitude.
Good luck with your project and do not hesitate to comment on each subject.

Business Idea - part 2

Hello Entrepreneurs,

Thank you Daniel from Brazil for your comment and support.

Let me give you some examples taken form the experiences of my friends who become entrepreneurs.

You have the “I ll do it for myself" entrepreneurs

Those are the people who opened a business in their own field, such as my friend C who is a good translator and decided to work for herself, she thought that if “I have to give 100% of myself to this job, I should do it for myself”. Now, she is an independent freelance translator.

Then, you have the "clicked" entrepreneurs

My friend M went to India for holiday where she drank lots of amazing teas and it suddenly clicked, she went back to Europe and opened a tea room with teas coming from all around the world and it actually became a big success.

I am actually in this category, I went to Mexico last year by accident and I saw an amazing product. I could not stop thinking about this product and then it clicked, I am going to import it and sell it here in the USA. And, since I took that decision, I am happier.

You also have the “dreamer” entrepreneurs

My friend S was a sales representative but she was always dreaming of opening her own restaurant. She was always saying “one day, I will….” And then her company closed down and she thought that if she had to start all over again, she should have followed her own dream and opened a restaurant 2 years earlier.

You have the “I am good at it” entrepreneurs

C was good at giving advice regarding website designs, resume… And as more people asked her advice, she decided to open a consulting company.

Congratulations to all my friends who became entrepreneurs, I am really proud of you all.

The only advice I can give you Daniel, it is to look around you. I know it is difficult to find an idea; it took me 2 years to find mine. I know you said that you are looking for a niche market, but you know you can do something that already exists but better or differently, which exactly what I am going to do. I am going to sell products that already exist in the market, and I will put on my effort in the customer service.

Please inform me as soon as you found your idea and keep it secret :)

Wednesday, October 1, 2008

Business Idea

The Business idea was the difficult part for me. For years, I was thinking about opening a business but WHAT?

Knowing that I will work on it everyday, I will give myself to it. The company will represent me and vice-versa.

So, I stand back and concentrate on:

- What I am passionate about?
- What I would like to offer?
- What are my competencies?
- What are my knowledge/expertise?

From the answers, I understood that I would like to sell products for women, products that I will import from several countries......

Now, I need to analyse if my idea is viable!

And what is your idea? is it unique? did you find a niche market?

Starting A Business - SAB

Hi everybody,

I am Belmina and I have decided to start my own business.
Your are going to follow me during the process of the creation.

Why starting my own business?

- To use my full competencies
- To be independent
- To use my passion and my energy for myself
- To have a challenge

All reasons in the world are good for anybody to open their own business, to be independent, to follow their dreams...

We all have our own reasons, I have always been ambitious and willing to give 100% of myself to a job. However, the last 3 years, I have been working for a company which asking little from me. I have all this energy which I am not using. My family, my friends, acquaintances are all pushing me to open my own business.

So let's start!

And you what are your reasons?